Marketing Operating Systems
Service-as-Software becomes useful in marketing when it turns recurring reporting from a dashboard task into an owned workflow tied to decisions.
May 28, 2026
Service-as-Software becomes useful in marketing when it turns recurring reporting from a dashboard task into an owned workflow tied to decisions.
Marketing teams with scattered AI pilots need a clear inventory of which workflows have owners, inputs, review points, and business decisions attached.
AI marketing services create speed, but speed only helps when it improves a workflow tied to revenue. Five evaluation criteria for B2B leaders.
AI exhaustion in B2B marketing is an operating problem, not a tool problem. Why scattered experimentation fails and where attention actually compounds.
AI marketing services only return value on a clean operating model. Five questions to vet a provider, plus when AI services are the wrong first
Service-as-Software changes what buyers expect from software and AI delivery. Here is what it means for B2B marketing leaders.
A practical starting point for Marketing Ops teams to design AI-enabled workflows that produce outcomes, not just more activity.
Sales and marketing alignment starts with shared definitions of lead, qualification, fit, readiness, and opportunity.
More campaigns, content, and reports do not create revenue unless they connect to a clear path from audience to pipeline.